Verb Technology Rebrands to TON Strategy Co., Invests $558M in Toncoin Treasury

In a significant strategic pivot, Verb Technology, Inc. has announced a comprehensive plan to transform into a major institutional holder of Toncoin (TON), the native cryptocurrency of The Open Network (TON) blockchain. This move involves a substantial private placement of approximately $558 million, earmarked primarily for the creation of what is anticipated to be the first publicly traded Toncoin treasury reserve. The company also intends to rebrand as TON Strategy Co., signaling its full commitment to this new direction within the digital asset landscape.

• Verb Technology, Inc. is undergoing a strategic transformation to become a major institutional holder of Toncoin (TON).
• The company plans to rebrand as TON Strategy Co.
• A private placement of approximately $558 million has been secured from over 110 institutional and crypto-native investors.
• The capital raised is primarily designated for establishing a publicly traded Toncoin treasury reserve.
• The transaction is slated for completion by August 7, 2025.
• The rebranded entity aims to be among the largest institutional Toncoin custodians, leveraging staking for returns.

Strategic Capital Raise and Investor Engagement

The capital raise, valued at around $558 million, saw robust participation from more than 110 institutional and crypto-native investors. Prominent firms leading or contributing to this round include Kingsway Capital, Vy Capital, Blockchain.com, Ribbit Capital, and Graticule (GAMA). A substantial portion of these newly acquired funds is directly designated for the acquisition of Toncoin, forming the core of the company’s new treasury strategy. This significant transaction is slated for completion by August 7, 2025.

Vision for Toncoin Treasury and Ecosystem Integration

Upon the finalization of the deal, the rebranded TON Strategy Co. aims to establish itself as one of the largest institutional custodians of Toncoin. This strategic positioning is designed not only for capital appreciation but also to generate returns through staking rewards derived from its substantial TON holdings. According to Manuel Stotz, Executive Chairman of TON Strategy Co., this decision is rooted in the belief that “Telegram is the preferred messenger for the growing global crypto community, and TON is the currency underpinning its ecosystem. Permanent capital vehicles are particularly well-suited for long-term investments in TON, which offers both potential for value growth and staking yield.”

The Toncoin ecosystem is deeply integrated with Telegram, serving as the official blockchain for various utilities. These include facilitating advertising payments, distributing rewards, and managing tokenized assets such as usernames and Non-Fungible Tokens (NFTs). The financing structure supporting this initiative involves the issuance of approximately 58.7 million shares at a price of $9.51 per share, a valuation aligned with the market price on August 1, 2025. This structure is intended to facilitate the long-term management of the substantial Toncoin reserves.

Market Context and Commitment to Compliance

The company has emphasized a strong commitment to transparency, regulatory compliance, and thorough asset verification in its operations. This strategic shift by Verb Technology comes amidst Toncoin’s broader market performance, which has seen its value decline by over 40% year-to-date, though its market capitalization remains at approximately $8.2 billion. Interestingly, this institutional move echoes a similar initiative by the Ton Foundation, which previously announced its intent to establish a $400 million Toncoin reserve. Such parallel developments underscore a growing institutional confidence in the asset’s long-term potential, despite recent price fluctuations.