Tether, a prominent issuer of stablecoins, is significantly expanding its influence within the global sports industry through a substantial commitment to Juventus Football Club. Beyond a considerable financial investment, the company intends to actively participate in the club’s governance by proposing its own slate of candidates for the board of directors. This strategic move signals Tether’s intent to leverage its financial strength to not only support Juventus but also to shape its future corporate direction.
The stablecoin giant plans to nominate individuals to Juventus’s board, with the annual general meeting of shareholders scheduled for November 7, 2025, serving as the venue for these proposals, as reported by Reuters. This development follows Tether’s recent acquisition of a 10.7% stake in the Italian football club, positioning it as the second-largest shareholder after Exor, an investment firm controlled by the Agnelli family, which holds a 65% ownership.
Tether has also confirmed its intention to participate in Juventus’s capital increase of up to €110 million (approximately $129 million), a move announced by the club last month. This initiative has already seen Exor contribute around €30 million.
While the exact details of the proposed corporate governance changes remain undisclosed, Tether’s decision to seek board representation appears to stem from a desire for greater influence. Earlier reports from Bloomberg in June indicated that despite Tether’s €128 million investment for its 10.7% stake, communication with Juventus had been described as “very, very limited” by Tether CEO Paolo Ardoino, despite repeated attempts to engage with the club’s management.
This move into Juventus’s board governance is a manifestation of Tether’s broader strategy to diversify its asset portfolio and embed itself more deeply within the real economy. The company has been actively pursuing investments across various sectors, including financial institutions, Bitcoin mining, artificial intelligence, and infrastructure development. The foray into professional sports represents a significant extension of this diversification.
Furthermore, Tether’s leadership has articulated ambitious goals for the company’s future. Paolo Ardoino has previously outlined plans for Tether to become the largest Bitcoin miner by the end of 2025, underscoring the company’s commitment to expanding its footprint in the digital asset and associated industries.
Chris brings over six years of hands-on experience in cryptocurrency, bitcoin, business, and finance journalism. He’s known for clear, accurate reporting and insightful analysis that helps readers stay informed in fast-moving markets. When he’s off the clock, Chris enjoys researching emerging blockchain projects and mentoring new writers.