Japanese investment firm Metaplanet has substantially amplified its Bitcoin reserves, underscoring a strategic shift toward integrating digital assets into its treasury management framework. The firm recently announced the acquisition of 797 BTC, an investment valued at approximately $93.6 million.
- Metaplanet acquired an additional 797 BTC for approximately $93.6 million.
- This latest Bitcoin purchase was announced on July 14, 2025, by CEO Simon Gerovich.
- The firm’s total Bitcoin holdings have reached 16,352 BTC, representing an aggregate investment of approximately $1.64 billion.
- Metaplanet reports an unrealized profit nearing $708.5 million from its Bitcoin portfolio.
- The company is now recognized as the fifth-largest publicly traded corporate holder of Bitcoin globally.
Metaplanet’s Expanding Bitcoin Portfolio
This recent acquisition, revealed on July 14, 2025, by CEO Simon Gerovich on social media @gerovich, saw Bitcoin purchased at an average price of $117,451. This transaction elevates Metaplanet’s total Bitcoin holdings to 16,352 BTC. The company’s cumulative investment in the preeminent digital asset now totals approximately $1.64 billion, with an estimated average acquisition cost of $100,191 per Bitcoin.
Financial Performance and Market Positioning
This sustained accumulation strategy has generated significant financial gains. Metaplanet has reported an unrealized profit nearing $708.5 million, calculated as Bitcoin’s market price recently approached $122,379. Data from Bitcoin Treasuries indicates that Metaplanet is now the fifth-largest publicly traded corporate holder of Bitcoin worldwide, positioned behind prominent entities such as Strategy, MARA, Twenty One, and Riot Platforms. Michael Saylor’s Strategy remains the undisputed leader, holding an impressive 597,325 BTC.
Quarterly Returns on Investment
The firm’s commitment to Bitcoin has translated into compelling returns, as evidenced by its performance over recent quarters:
| Period | Yield |
| Jul 1 – Sep 30, 2024 | 41.7% |
| Oct 1 – Dec 31, 2024 | 309.8% |
| Jan 1 – Mar 31, 2025 | 95.6% |
| Apr 1 – Jun 30, 2025 | 129.4% |
| Jul 1 – Jul 14, 2025 | 19.4% (QTD) |
Broader Implications for Corporate Treasury Management
The assertive accumulation of Bitcoin by corporate treasuries, particularly from a Japanese financial institution like Metaplanet, highlights a burgeoning institutional conviction in Bitcoin’s utility as a long-term store of value and its potential to hedge against volatility in conventional markets. This escalating trend is further substantiated by Bitcoin’s recent surge past a new all-time high, surpassing $123,000.
Chris brings over six years of hands-on experience in cryptocurrency, bitcoin, business, and finance journalism. He’s known for clear, accurate reporting and insightful analysis that helps readers stay informed in fast-moving markets. When he’s off the clock, Chris enjoys researching emerging blockchain projects and mentoring new writers.