The burgeoning digital asset economy presents both immense opportunities and complex integration challenges for businesses aiming to adopt cryptocurrency services. As this landscape matures, specialized infrastructure providers are stepping forward to simplify this entry, offering robust solutions that enable companies to seamlessly incorporate crypto functionalities into their existing operations. Among these, platforms like ChangeNOW are carving a niche by providing a comprehensive suite of business-to-business (B2B) services designed to lower barriers to entry and accelerate digital transformation for various enterprises, from startups to established corporations.
Established during the 2017 Initial Coin Offering (ICO) boom, ChangeNOW has evolved into a prominent non-custodial crypto exchange, supporting over 1,500 cryptocurrencies across more than 110 networks and serving millions of users. Beyond its retail offerings, the platform has developed an extensive range of B2B solutions aimed at empowering businesses to accept cryptocurrencies, offer crypto trading, and integrate various blockchain functionalities without extensive development work. These services are tailored for enterprises, startups, and small to medium-sized businesses (SMEs) looking to expand their digital asset footprint.
- A leading non-custodial crypto exchange established in 2017.
- Supports over 1,500 cryptocurrencies across 110+ networks.
- Offers comprehensive B2B solutions for seamless crypto integration.
- Simplifies digital asset adoption for enterprises, startups, and SMEs.
- Provides white-label products and a robust Crypto Exchange API.
Strategic B2B Solutions for Digital Asset Integration
ChangeNOW’s B2B ecosystem is built on a foundation of technology, finance, and blockchain expertise, focused on efficiency and fostering long-term partnerships. The core offerings include application programming interfaces (APIs), white-label services, asset listing, and affiliate programs, each designed to enable businesses to integrate comprehensive crypto exchange functionalities directly into their platforms. These solutions cater to a diverse range of business audiences, including SMEs, startups, development agencies, media outlets, and larger enterprises, with key stakeholders from C-level executives to product managers.
Crypto Exchange API: Customization and Control
At the forefront of ChangeNOW’s B2B suite is its Crypto Exchange API, a robust tool allowing businesses to embed ChangeNOW’s extensive exchange capabilities directly into their own applications. This API supports over 1,100 cryptocurrencies and 100 blockchain networks, offering partners the flexibility to set their own commission structures based on assets, pairs, or exchange amounts. ChangeNOW manages all exchange maintenance and provides 24/7 customer support, ensuring a seamless experience for end-users and reducing operational burdens for integrating businesses.
Beyond simple exchange functionality, the API is highly customizable, enabling a range of use cases:
- Fiat On/Off Ramp: Facilitating the conversion between fiat currencies and cryptocurrencies.
- Crypto Wallet Integration: Providing capabilities for storing and transacting digital assets.
- Payment Gateway: Allowing businesses to accept and process both crypto and fiat payments efficiently.
The API boasts a reported 99.99% availability rate and a 350 ms response time, making it suitable for both web and mobile applications. Partners can also withdraw profits in both fiat and crypto, complemented by exclusive features and platform discounts tied to their activity levels.
White Label Products: Ready-to-Brand Solutions
For businesses seeking turnkey solutions, ChangeNOW offers a suite of white-label products that can be fully branded and operated as their own. These offerings eliminate the need for significant in-house development, allowing for rapid market entry:
- Crypto Wallet: A user-friendly, non-custodial wallet with built-in exchange features and fiat purchase functionality. It supports over 1,500 cryptocurrencies with deep liquidity and includes advanced DeFi features like staking and NFT support. ChangeNOW provides comprehensive setup, technical, and marketing support, including assistance with app store submissions.
- Crypto Exchange: A zero-initial-cost, no-code white-label exchange solution. Businesses can implement it via a WordPress plugin, customize it with API keys, and manage transactions and profits through a dedicated partner account.
- Telegram Bot: A programmed account that facilitates crypto trading directly within Telegram. This free-to-start solution brings decentralized finance (DeFi) capabilities to users’ inboxes, requires no maintenance from the business, and is ideal for community monetization.
- Crypto Exchange Widget: Small, embeddable applications for websites, offering multiple options: an exchange module, a top-up module for accepting payments in over 1,500 cryptocurrencies and fiat, and a WordPress plugin for straightforward digital asset exchange integration.
Facilitating Asset Growth and Liquidity
For new or emerging blockchain projects, ChangeNOW provides asset listing services, allowing tokens to gain exposure on its exchange platform and integrated products. Listing grants access to over 1,000 exchange pairs and fiat purchase options across more than 50 currencies. Eligibility for listing requires meeting specific conditions related to customer safety and regulatory compliance, including being listed on other exchanges with a minimum daily trading volume (e.g., $300K for centralized exchanges, $100K for decentralized exchanges) and having a market paired with major assets like BTC, USDT, or WETH.
Key benefits for projects listing with ChangeNOW include:
- Increased Exposure: Immediate access to ChangeNOW’s business solutions and user base.
- Enhanced Liquidity: Leveraging ChangeNOW’s liquidity providers for faster and more efficient transactions.
- Revenue Generation: Greater visibility and liquidity lead to increased trading volumes and potential revenue.
- Community & Partnerships: Opportunities to engage with a broader crypto community and foster new collaborations.
Projects not meeting all initial listing criteria can utilize the customizable Multichain bridge, which supports swaps with over 850 tokens and allows for setting exchange rates and network fee coverage.
Partnership and Revenue Generation
ChangeNOW’s affiliate and referral programs offer an additional pathway for partners to generate revenue by expanding the platform’s user base. The affiliate program offers commissions of up to 25% for introducing new crypto users, while the referral program provides commissions on every trade made by invited users. With over $12 million in rewards paid and more than 1,000 active affiliates, these programs leverage referral links, APIs, and widgets to facilitate user acquisition.
Strategic Takeaways for the Digital Economy
In an increasingly digitized financial landscape, ChangeNOW B2B emerges as a strategic infrastructure partner for businesses aiming to integrate cryptocurrency and fiat services efficiently and profitably. The appeal of its solutions lies in several key areas: zero initial costs, comprehensive infrastructure updates, 24/7 customer support, and inherent flexibility. For startups seeking to expand their offerings or established businesses looking to leverage an existing crypto community, ChangeNOW’s suite of B2B products represents a viable, low-maintenance pathway into the complex world of digital assets, enabling them to meet evolving customer demands and capitalize on new market opportunities.
Kate specializes in clear, engaging coverage of business developments and financial markets. With a knack for breaking down economic data, she makes complex topics easy to understand.