Leading global cryptocurrency exchange Binance has launched a significant campaign to celebrate the 15th anniversary of Bitcoin Pizza Day. This special initiative aims to engage the crypto community and promote broader adoption through substantial rewards distributed among participants.
Bitcoin Pizza Day, observed annually on May 22nd, commemorates a foundational moment in Bitcoin’s history: the first recorded purchase of physical goods using the cryptocurrency. In 2010, developer Laszlo Hanyecz famously paid 10,000 BTC for two pizzas, a transaction valued at approximately $40 at the time, marking one of the earliest known commercial uses of Bitcoin for physical goods.
Campaign Overview and Duration
To mark this milestone, Binance is distributing a total of $5 million in Bitcoin to participants. The campaign is set to run from May 15th through May 28th, with a primary focus on expanding the user base via a referral program.
Referral Program Rewards
The core of the promotion rewards users who successfully refer new individuals to the platform. Under this scheme, both the referrer and the newly registered user stand to gain. For each completed referral pair, participants are eligible to receive up to $40 in Bitcoin, with the reward split evenly between them ($20 for the inviting user and $20 for the new registrant).
Incentives for Top Referrers
Beyond the standard referral payouts, Binance is also offering additional incentives for its most active participants. The top-performing referrers during the campaign period have the opportunity to secure bonus rewards, potentially reaching up to $5,000 in Bitcoin token vouchers.
Broader Community Activities
The celebration extends beyond the digital referral scheme. Binance has organized a series of activities including global offline meetups, various online events, and a special livestream scheduled for May 22nd featuring prominent industry figures.
Binance states the campaign is a way to thank the community that has fostered the industry’s growth and to help make cryptocurrency more accessible to a wider audience worldwide.
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